IKEA+ You

IKEA+ You is a project that showcases 3 rooms, highlighting the specific life of home insights from IKEA’s Primary Market Area known as a PMA. Understanding each store’s PMA is key to success of IKEA, as it gives a realistic snapshot of the life at home and daily routines of each individual.

Each of the 3 rooms is designed by Interior designers and graphic designers to mimic life at home of a specific individual, thus the graphics and content created by me and my team should reflect and encapsulate an idealised realism of a person’s life at home. For example, a uni student living in Clayton with a low budget, and small room will differ greatly to a woman in her 50s living Mt Eliza.