Glenstone Premium Clear Ice

2 x kickstarter project that reach it’s goal of $18,000+ in total.
The campaign design had 3 objectives:
1. Introduce a new & innovative
product to the market
2. Tell a story
3. Gain trust

The name, the idea, the price-point, the unique value proposition and the brand’s story was carefully designed to captivate the hearts of the whisky & cocktail community around the world.