Gippsland Dairy Fruit Prep Renders

The goal for any food advertising is “food crave” - Does it have appetite appeal? Does it make you salivate? Creating 3D renders for Gippsland Dairy means not only the vibrancy of the food need to be on point but most importantly the fruit prep needs to make consumers salivate and crave. You’ll see (on slide 3) my transformation of work from left to right, as I initially created the prep work with photoshop brushes until finally using actual photographs of the actual fruit prep in a jar and re-touching that image in with delicate smudges.